Archive | January, 2011

Belgian Chocolate Pralines: The Successful Story of Jean Neuhaus

From the 18th century, the Belgian chocolate has risen in fame. In 1912, a chocolate genius Jean Neuhaus created a new procedure and increased its popularity ten-fold. He used a “couverteur” which is a specialized chocolate version. It is also the pralines cold shell. But it is different from the American sugary treats found in most candy shops. Chocolate pralines from Belgium are filled with varieties of flavored creams or nougats, such as hazelnut, fruit, more chocolate, or coffee. Some of the chocolatiers in the time of Neuhaus could duplicate his pralines complex flavors.

Jean Neuhaus’ successful years were after the end of the First World War And this time, Louise Agostini, his wife made another breakthrough by creating the ballotin or praline box, significant type of pralines preciously made by hand. It has a very practical green and gold packaging embossed with letter “N”. Because Jean never patented this ballotin, it became the design favored by all chocolate manufacturers in Belgium since its creation.

The creativity of Jean Neuhaus led to the development of new methods for applying a precise standard quality to all praline productions. They ensured that the finest ingredients are selected to produce chocolates of high quality. He became the unfaltering source of ideas for creating new pralines. Even the Royal Family of Belgium is one of his satisfied customers. In 1918, The Prince of Wales and Prince Leopold have visited the Neuhaus shop to try what everybody is talking about in town.
In 1923, the son-in-law of Jean Neuhaus Adelson de Grave was initiated in praline manufacturing and was taught the secret of the family’s business. His creations also brought additional distinction to the Neuhaus Company. His son Pierre also contributed his genius by helping his father create Tentation and Caprice and opened other Neuhaus shops outside Brussels.

In 1978, the Neuhaus Chocolate Company was put under the management of Claude Poncelet and Jean-Jacques. Their goal of making Neuhaus the world’s most famous brand was clear to capture the foreign markets. Thus, more Neuhaus outlets were opened in Japan, Canada, Guadeloupe, Colombia, United States, and other capital cities in Europe.

In 1991, Neuhaus became the leader in the luxurious praline sector industry in Belgium as well as in Luxemburg. Their well-defined strategies for marketing and international networks kept Neuhaus in maintaining an enviable position in the market. Modern technology investment also contributed to the success of Neuhaus, but one-third of praline productions remained handmade. In 2000, King Albert accredited Neuhaus as their chocolate supplier.

Neuhaus Company has remained in the chocolate industry until today. The legacy of Jean Neuhaus continues to make the best Belgian chocolate pralines. Their technical advantage among other chocolate manufacturers is the couverteur storage before use. In the process of making chocolates, the fine grinding of cocoa beans is first done. Afterwards, it is mixed with cocoa butter and sugar and then smoothened through tempering. Adding heat during the process must be carefully done. Many chocolate companies received the chocolates in solid forms. It means they have to reheat it to become usable. But Belgian chocolate companies often received the chocolates in a heated tanker after the tempering process. Chocolates that are not cooled retain most of its aroma.

Belgian chocolates can be expensive. However, those people who have tasted it revealed that nothing can compare with its true quality. And this is what Belgian chocolates are known for throughout history.

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The Journey of the Belgian Hot Chocolate

Hot chocolate is a delicious drink that is a cocktail of cocoa powder or chocolate, sugar, and milk. This toothsome beverage can be traced back to the Mayan and Aztec civilizations in which they consumed their chocolate drinks made from roasted cocoa seeds mixed with spices like chili and achiote or annatto. The chocolate beverage was not only enjoyed but was also revered. Unfortunately, not everyone has the honor to drink chocolates during those times, only the members of the upperclass can drink it.

Chocolate was thought to be helpful in relieving exhaustion and was associated with fertility. The cocoa beans were also used by these old civilizations as currencies.

But the chocolate mixture during the old times is not as delicious as today’s. When European settlers came to the south Americas, they even found the drink a bit repulsive. Even when Christopher Columbus has returned to Europe and brought with him cocoa beans from his travels to the New World; the chocolate was still a bit ignored.

It was only the time when a certain Hernan Cortez visited Mexico in the year 1517 when chocolate is beginning to make its way to the world. Cortez then met the Aztec Emperor, Moctezuma, and was introduced to some of the emperor’s traditions and activities. One of which is his favorite beverage, the chocolate. The emperor served Cortez the chocolate drink in a goblet made of gold, which was very impressive. The chocolate of the emperor was then a mixture of powdered cocoa beans, vanilla, spices, and honey.

The “ritual” must have impressed Cortez that he brought a lot of cocoa beans back to his native Spain. He also brought with him equipments for making chocolate beverages. The Spaniards kept the recipe a secret for a long time that it was only after one hundred years that the beverage became very popular in Europe.

When chocolates found its way to Belgium, it was like a match made in heaven! Belgians are known for their exquisite cuisine that is at par with the French. They even claim that their food is cooked in the way of the French but served generously like those of the Germans.

The Belgians have their own way of making chocolates. Through the years, they have honed their skills and perfected the manufacturing of chocolates of the best quality. In this perfection of this delicacy, it is easy to assume that chocolates are to Belgians as electronics gadgets are to Japan.

There are a number of varieties of Belgian hot chocolates to choose from and all seem to send the drinkers to paradise. From the moment the lips touch the cup and smell the aroma of the beverage, you will already feel the essence of the beverage being absorbed in your body. As you taste it a little you know that you’ll crave for more except that it will burn your tongue if you drink it in one gulp. Consequently, slowly consuming it is what makes it more pleasurable! And the perfect aftertaste that is like no other hot chocolate you can find anywhere else in the world.

No wonder that chocolate lovers seem to salivate more than the usual every time they here the word Belgium. Probably daydreaming of gargling and finally drinking all the Belgian hot chocolate they can gather up when they get the chance to visit the land of chocolates.

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Belgian Chocolate Candies: A Great Gift Idea for Your Loved Ones

If you are having any trouble thinking of a gift idea for your wife’s birthday or on mother’s day, you have to consider getting one that everyone will love. One kind of a great gift idea is chocolates. You can never deny the fact that everyone loves to eat chocolates. In fact, at the time when chocolate was discovered in the Americas, people have started to cherish them and love them. You have to consider that chocolates have been around for centuries and up until today, chocolates are still very popular candies that everyone loves.

Diet fanatics even considered chocolates as a dieting nightmare because they can never stop themselves to eat some even when they are on a diet. They even say to themselves that they will eat only one piece but often ends up eating a whole box. This is how addicting and how delicious chocolate candies are. However, you have to consider that the regular chocolates you see in your regular store today are nothing compared to eating one of the world’s finest chocolates called Belgian chocolates.

Belgium has been producing the same chocolate recipe that has been discovered by the Spanish in the Americas. As you can see, the original recipe for chocolate is still widely available and can still be tasted through Belgian chocolates. You have to consider that Belgian chocolate candies are one of the most popular in the world and it is also one of the finest chocolates available. It offers fine tasting chocolate that many people have claimed to be something to be treasured and one that they cannot get enough of.

Unlike cheap brands of chocolates where you can easily get sick of, Belgian chocolate candies offers a one-of-a-kind taste that will make you crave for more. Chocolate lovers from all over the world have testified that Belgian chocolates are indeed the finest chocolate in the world.

If you let it melt in your mouth and savor the taste of Belgian chocolates, you can be sure that you will end up wanting for more. There is even a testimony from one female chocolate lover that when she was given a Belgian chocolate as a gift, she planned on consuming it for five days, one for each day. However, when she ate the first one for dessert after having dinner, she just couldn’t get enough of the Belgian chocolate that the whole box of five Belgian chocolates were consumed in less than thirty minutes, savoring each chocolate as it melted in her mouth.

Chocolates are also regarded as a great medicine for depression. Even more, what if you give a Belgian chocolate to your friend or family member who is depressed, or why not try eating one if you feel depressed yourself. You will find that chocolates uplift your mood and will eventually feel euphoria.

If you came across a TV ad where someone ate a chocolate and ended up seeing angels from heaven, you have an idea on how it would feel like as the chocolate is melting in your mouth.

So, if you are planning to give chocolates for your wife as a gift, you should consider purchasing a box of Belgian chocolate candies for her. Although it may be on the expensive side you will definitely see that it’s worth every penny.

Another great thing about chocolates is that it was found that it is an aphrodisiac.

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